Although varying slightly from country to country, marketing is a similar practice all around the world. This means that a marketing around Newfoundland is similar to marketing around Florida in so far as both will need to include an aspect of internet marketing. For the best results for internet marketing, they will need to use what is known as SEO. SEO is the term for Search Engine Optimization and are tactics which are used to increase the number of visitors websites receive. These tactics include manipulating the search engines in order to have the website placed at the top of any relevant online searches, back links and PPC advertising. Every time a search is initiated online, the search engine will scour the internet for any sites that can be associated with the search details and this often ends with a list of hundreds of websites. Studies have shown that of these hundreds of websites displayed on the results list, only a very few of the search initiators look any further than the first 3 or 4 websites and most, 67% never look further than the very first website. This means that if a website is not listed in the top 5 of these lists, it may as well not be on the list at all as no one will see it anyway. By using keywords which they place in the content on a website, those keywords convince the search engine that that website should be at the top of these lists where it will always be seen and that means the website will receive a visitor every time a relevant search is made. This practice very greatly affects the number of visitors the website gets. What is especially good about this tactic compared with some of the other SEO tactics is that the visitors it attracts are already looking for something the website can provide and so there is a reasonable chance they may become customers. Back links are different in so far as they attract visitors but those visitors may not be looking for something you have and so your website will have to convince them to become a customer. This is where a link to your site is placed somewhere else on the web so that people are encouraged to click the link and visit your website that way. Although with this way the visitors may not be particularly looking for anything you may have, if you place the link on as similar site to yours, most of them may be. A third way you can assist your marketing online is to place adverts on different websites. Online many of the adverts are by what is known as Pay Per Click (PPC) advertising and there are several ways this works. You can either pay so a smaller amount every time someone visits the site your ad is on or pay more for every time your ad is clicked but an SEO specialist should be able to advise you which would be best for your particular business.